Cateora, Philip R.,
Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham; revisión técnica Raúl Mejía Estañol; [traducción Gloria Padilla Sierra, Susana M. Olivares Vari, Pilar Mascaró Sacristán]. - 16ed. - xxx, 626 pages : illustrations ; 27 cm - McGraw Hill education .
Translation of: International marketing, 2013 Includes bibliographical references and index.
9786071512093 6071512093
Export marketing.
International business enterprises.
Export marketing.
International business enterprises.
658.848 / C359 16ed.
Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham; revisión técnica Raúl Mejía Estañol; [traducción Gloria Padilla Sierra, Susana M. Olivares Vari, Pilar Mascaró Sacristán]. - 16ed. - xxx, 626 pages : illustrations ; 27 cm - McGraw Hill education .
Translation of: International marketing, 2013 Includes bibliographical references and index.
9786071512093 6071512093
Export marketing.
International business enterprises.
Export marketing.
International business enterprises.
658.848 / C359 16ed.
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