| 000 | 01162cam a2200301Ii 4500 | ||
|---|---|---|---|
| 001 | ocn900614878 | ||
| 003 | OCoLC | ||
| 008 | 150122s2014 mx a b 000 0 spa d | ||
| 020 | _a9786071512093 | ||
| 020 | _a6071512093 | ||
| 040 |
_aPIF _beng _erda _cPIF _dOCLCO _dOCLCF |
||
| 041 | 1 |
_aspa _heng |
|
| 082 |
_a658.848 _bC359 16ed. |
||
| 100 | 1 |
_aCateora, Philip R., _eauthor. _98719 |
|
| 245 | 1 | 0 |
_aMarketing internacional / _cPhilip R. Cateora, Mary C. Gilly, John L. Graham; revisión técnica Raúl Mejía Estañol; [traducción Gloria Padilla Sierra, Susana M. Olivares Vari, Pilar Mascaró Sacristán]. |
| 250 | _a16ed. | ||
| 300 |
_axxx, 626 pages : _billustrations ; _c27 cm |
||
| 490 | 0 | _aMcGraw Hill education | |
| 500 | _aTranslation of: International marketing, 2013 | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing. _98720 |
|
| 650 | 0 |
_aInternational business enterprises. _98721 |
|
| 650 | 7 |
_aExport marketing. _2fast _98720 |
|
| 650 | 7 |
_aInternational business enterprises. _2fast _98721 |
|
| 700 | 1 |
_aGilly, Mary C., _eauthor. _98722 |
|
| 700 | 1 |
_aGraham, John L., _eauthor. _98723 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c66460 _d66460 |
||